We gladly advise you on market entry and accelerating the introduction of innovative products or services – and on how to remove the barriers that impede a successful roll-out.
Identifying potential
- market mapping
- feasibility studies
- stakeholder & partner profiling
- reputation research
- value chain research
Identifying hurdles
- cultural miscommunication
- political reluctance
- hidden agendas
- avoidable administrative procedures
- conflicting regulations
Emerging countries >>
Innovations can particularly have impact in emerging economies. We are experienced in:
- China and Southeast Asia | West-Africa and Horn of Africa.
- accelerating innovative solutions and new technologies introduction (such as solar / wind energy).
- specialised in China's Belt and Road initiatives in Africa.
How we accelerate: gaining time.. >>
Research methods: in-depth qualitative studies. . >>
About Urban Popup – Marie-Claire Aarts
Experienced research-based strategist and author. Award-winning innovator.
Sustainable solutions – for old problems
Smart technologies, alternative revenue models: sparring partner en brainstorming sessions.
Emerging markets – researching your potential
Facilitating market entry in China and Southeast Asia | West Africa and the Horn of Africa.
Value creation – in the broad sense of the word
Towards a more sustainable, more social society and a truly new economy.
Explaining your added value
Putting the benefits of your innovation into words; generating attention and enthusiasm.
Innovation – a successful rollout
Feedback by an experienced, award-winning innovator - brainstorm sessions and sparring partner.