Urban Popup founder, Marie-Claire Aarts, is an award-winning innovator and experienced research-based strategist, with a passion for new, smart technologies. She has an extensive network in innovation. It makes sense for us that production processes are as green / blue / circular as possible.

We accelerate the roll-out of your innovative product or service:

Concept development

• From concept to business model: brainstorming sessions, sparring partner and expert advice.
• Alternative business models of the new economy.
• Feedback by experienced, award-winning innovators.

Strategic research and advice

• Identifying your external environment: market mapping, feasibility studies,  target group and positioning research, competitor research and profiling.

Communications, lobby and PR

• The benefits of an innovation are sometimes difficult to explain. We put your new product or service into words – both internally and externally. And advise whether your current message and USPs are communicated effectively.
• We can generate attention and enthusiasm for innovative projects – involving stakeholders, investors or/and politicians.

Innovation in law

• InnovationScan: identifies openings and contradictions in the regulations that can accelerate or slow down innovation processes.
• LicensesScan: scans for unnecessarily delaying administrative procedures during the market entry process.